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ZINK CORPORATE RESPONSIBILITY

Partners

The beer industry, law enforcement, elected officials and consumers themselves, all play a role when it comes to alcohol responsibility in our communities. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.

For more information on these and other groups involved with alcohol-related issues, visit the links below.

ABMRF/The Foundation for Alcohol Research
The ABMRF/The Foundation for Alcohol Research is the largest, independent, non-profit foundation in North America devoted solely to supporting research on the effects of alcohol on health, behavior and prevention of alcohol-related problems. Anheuser-Busch and the ABMRF/The Foundation for Alcohol Research have been partners since 1982.

Alcohol Medical Scholars Program
Since 1999, Anheuser-Busch has partnered with the Alcohol Medical Scholars Program that has trained 92 medical doctors and researchers who have taught more than 11,000 medical student attendees across the country how to identify and care for people with alcohol use disorders.

The BACCHUS Network
The BACCHUS Network is an international association of college- and university-based peer-education programs dedicated to promoting alcohol-abuse prevention and related student health and safety issues. Anheuser-Busch and the BACCHUS Network have been partners since 1984.

Beer Institute
The trade association for the malt beverage industry. It works closely with Congress and the administration on a broad range of legislative and regulatory issues, and works with brewers, distributors and retailers to educate and inform consumers about health awareness,responsible consumption choices and moderation.

Federal Trade Commission
The Federal Trade Commission seeks to ensure that the nation’s markets function competitively,and are vigorous, efficient, and free of undue restrictions. The Commission also works to enhance the smooth operation of the marketplace by eliminating acts or practices that are unfair or deceptive.

Learn2Serve
Learn2Serve is a comprehensive web-based training solution for online alcohol seller and server certification training courses.

National Social Norms Institute

Social Norms programs reduce harmful drinking and related behaviors on college campuses and reinforce the fact that the majority of college students are making responsible choices. Anheuser-Busch works with campuses and has invested more than $10 million to support social norms programs at universities across the country since 1999. This includes a $2.5 million gift to the University of Virginia in 2006 to help establish the National Social Norms Institute. Anheuser-Busch currently funds social norms grants at the following universities:

  • Michigan State University
  • University of Virginia
  • Georgetown University
  • Florida State University
  • Virginia Commonwealth University
  • University of Hawaii
  • Radford University
  • University of Kansas
  • University of Texas-Austin
  • Central Washington University

NCAA Choices
The NCAA Choices grant program was initiated by a $2.5 million gift from Anheuser-Busch in 1991. In 2014, Anheuser-Busch committed an additional $3 million to support the next five years of awards and the NCAA Choices Grant Program. The program has provided grants to 279 universities nationwide since 1991 to support their campus-specific alcohol awareness programs.

RADD
Recording Artists, Actors, and Athletes Against Drunk Driving (RADD) is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocated the use of designated drivers, seatbelts, and safe driving through control behind the wheel, making responsible behavior the norm.

Rserving
Rserving is an online training company that provides alcohol sellers and servers high quality education in the responsible sale and service of alcohol. Reserving’s Responsible Serving of Alcohol course helps servers and sellers learn state laws regarding alcohol service and techniques for preventing drunk driving and underage drinking.

TEAM Coalition
TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. The organization is a 501(c)(3) non-profit coalition whose members are united by a shared mission to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

Traffic Injury Research Foundation
A national, independent road safety institute whose mission is to reduce traffic-related deaths and injuries. It achieves its mission by designing, promoting and implementing effective programs and policies, based on sound research. Anheuser-Busch and the Traffic Injury Research Foundation have been partners since 1990.

In 2004, TIRF formed a Working Group on DWI System Improvements dedicated to identifying initiatives for improving the DWI system, promoting successful programs, and continuing to bring organizations together to create positive change. Click here to view the Working Group brochures.

Training for Intervention Procedures
Training for Intervention Procedures (TIPS) is training program that gives alcohol servers and others education and training for the responsible service, sale, and consumption of alcohol. TIPS is a skills-based training program that is designed to prevent intoxication, underage drinking, and drunk driving.

Washington Regional Alcohol Program
WRAP is an award-winning public-private coalition formed to fight drunk driving, drugged driving and underage drinking in the Washington-metropolitan area through public education, innovative health education programs and advocacy.