JUMEX® was founded in 1961 by Don Eugenio López Rodea, a visionary businessman and a pioneer in the production of juices and nectars, using Mexico’s finest fruit. Its first product was an apple nectar, packaged in its iconic ‘little blue can’. For many years, JUMEX® has been the leading brand in Mexico in the juice and nectar categories. JUMEX®, a family owned and operated company, has been recognized for its great taste and unwavering commitment to quality. JUMEX® continues to innovate, and now presents JUMEX® HARD NECTAR, the first of its kind. Enjoy and experience the fiesta with every sip! ¡Salud!