Advertising Policy
Our commitment to responsible advertising is seen in the marketing creative of our brands, the thorough review process in the development of brand advertising and the careful attention we pay to selecting appropriate programming for our commercials. In each case, we are committed to focusing on our consumers – adults of legal drinking age who choose to drink.
Anheuser-Busch adhere to the following codes and standards in its advertising and marketing:
A-B InBev Responsible Marketing & Communications Code: The Anheuser-Busch InBev code is about ensuring responsible communication and providing evidence to concerned supervisory bodies that self-regulation works effectively. By adhering fully to this code, we demonstrate best practice leadership in this area and help protect our business from future regulatory restrictions to our current marketing and advertising freedoms. Click here to view.
Beer Institute Advertising and Marketing Code: All of our media placements follow the Beer Institute Advertising and Marketing Code, which requires that beer advertisements be placed only where at least 71.6 percent of the audience is expected to be 21 and older. By adhering to this standard, we make it clear that we are advertising to that 71.6 percent of the American population who can lawfully drink our products. These guidelines apply to all of our advertising and marketing materials, including Internet and cyberspace media. Click here to view.
Beer Institute Buying Guidelines for the Implementation of Section 3(c) of the Beer Institute Advertising and Marketing Code: Anheuser-Busch follows the Beer Institute’s Buying Guidelines when purchasing or placing advertising in magazines, television, radio, newspapers or digital media. Click here to view.
College Marketing Code: Anheuser-Busch has company-wide guidelines for its beer-branded advertising and marketing in the college environment. Our College Marketing Code helps ensure that our marketing efforts on campus are in accordance with all applicable college regulations, as well as the Beer Institute’s Advertising and Marketing Code. Click here to view.
Guidelines for the On-Screen Use of Anheuser-Busch Properties: To maintain the quality depiction of our products and properties in motion pictures, television shows, stage plays and other artistic and entertainment vehicles and to ensure that Anheuser-Busch’s positions on alcohol misuse and underage drinking are not misrepresented, the company has established these guidelines. Click here to view.